Conducting Marketing Research with Children: Legal and Ethical Considerations Plus Tips from Experienced Researchers

Mindspot Research conducts research with many different age groups.  We work to consider those who participate in our research (participants), and it is important to us that we take special…

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Meditation Can Improve Creativity and Foster Innovation

This Mindspot White Paper is about meditation as a way to create and innovate. As the leader of Mindspot, I am often heard saying, “I will find the solution as…

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The Omni-Channel Customer and the Challenge of Showrooming

Have you ever made a trip to a store specifically to see a product and decided not to buy it? There are many factors that can contribute to this such…

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Online Focus Groups – Focus on the group, not the location…

Whether you’ve actually conducted one or not, you’re probably familiar with focus groups through commercials or TV shows: A group of people sitting around a table engaging in discussion about…

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