Thank You

The Team at Mindspot would like to THANK YOU for your support this year and wish you a Wonderful Holiday Season! This year Mindspot has made donations to three special…

Read More

Attitudes and Usage of AI CHATGPT and Generative AI in the United States

Mindspot Research specializes in gathering data from consumers. We asked a representative sample of 400 people in the United States about AI, CHATGPT, and Generative AI in our most recent…

Read More
Granting 12 Days of Wishes to Those in Need

Granting 12 Days of Wishes to Those in Need

Granting 12 Days of Wishes to Those in Need In the spirit of giving this holiday season, Mindspot Research is granting twelve wishes. The first four special wishes help foster…

Read More

Concept Development and Concept Testing Tips

Marketing Research for Concept Development and Concept Testing are core service offers at Mindspot Research. We have learned over the years, that it’s helpful to utilize marketing research at the concept…

Read More

Behavior Insights: The Good, The Bad, and The Interesting

The Team at Mindspot Research surveyed a representative sample of 1,000 consumers in the United States for our 2021 Behavior Insights Study. We found that behaviors shifted in a year…

Read More

Benefits of Reshoring-Bringing Manufacturing Back to the USA

Mindspot Research updated the article, Benefits of Reshoring-Bringing Manufacturing back to the USA on April 17, 2020. When manufacturing jobs move overseas we wondered if total landed costs are considered….

Read More

The Iconic Mickey Mouse Is Still Going Strong!

Why are some companies, brands and concepts successful while others fall flat? Are some ideas just better than others? Is it strictly the hard work and determination of their founders…

Read More

10 Business Lessons From My First Start-Up

The 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am…

Read More

Predictive Analytics and Modeling Increase Your Odds of Winning

Predictive Analytics and Modeling Increase Your Odds of Winning written by Lynnette Leathers the CEO of Mindspot Research was originally published in Greenbook a publication serving the Marketing Research Industry…

Read More

You can change your life at the Orange County Library System (OCLS)

You can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or…

Read More