Online Focus Groups

The flexibility of online groups allows for more sophisticated research techniques online than what has been feasible in the past…

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Online Surveys

Our core competency, Mindspot does surveys every day. We take surveys seriously. We offer online surveys that can deploy to our consumer or business …

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Video Customer Profiles

This hybrid methodology uses all of your existing primary research and finds existing secondary research. This is created by blending observational research, empirical in-market…

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MindTrack™ – Customer Satisfaction and Loyalty Survey and Tracking

Mindspot provides customer satisfaction surveys which include a loyalty component to provide insight into customer retention and customer value.

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Naming and Branding Research

When naming a company, developing a new product, brand or expanding into a new market, research can provide insight into those markets…

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Welcome

We are a strategic Marketing Research Company for businesses whether they are a new company or start-up venture like salesfloorLIVE, or an existing business looking to achieve their business objectives and get results like Vanity Shops or Denny’s. If you need answers to support your business decisions and to inform your strategic plan, research is the way to get the answers you don’t have right now that you need. If you need answers and a research plan to fuel your strategic growth – Mindspot is your business solution.

We provide business solutions that work in today's fast-paced market, using progressive mixed research methodologies (hybrid research).

Mindspot designs, implements and conveys both qualitative research, quantitative research and is a leader in hybrid research methodologies. Our service offers include: Online Surveys, Online Focus Groups, Product and Company Naming Research, Branding and Positioning Research, Customer Profiles also known as Video Diaries or Ethnographic Research, and Customer Satisfaction & Loyalty Surveys and Tracking Studies, i.e. Brand & Market Share Measurement and Tracking.

Please view our services for your marketing research solutions. If you would like additional information, please contact us. We are happy to answer any research questions and share our methodology recommendations and potential next steps for your projects.

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  • Quantitative statistical facts to make a product or advertising claim… more details
  • Quantify the incidence of specific consumer’s attitudes, perceptions or beliefs… more details
  • Six sigma project recommendations based on variation and performance… more details
  • Evaluate effectiveness of a new concept, advertising campaign, copy, positioning, tagline or branding prior to rollout… more details
  • Identify areas of improvement that will make the most impact on your customer satisfaction and customer loyalty… more details
  • Define Unique Selling Propositions (USPs) and explore differentiation strategies… more details
  • New launch and business start up process, tips and other resources… more details
  • Get to know your customers on a more personal level… more details
  • Identify what performance attributes are your strengths and where your company may have opportunities to improve… more details

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We are a reliable and trusted company, focused on delivering value derived from a continuous dialogue with your customers.
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We are a global full service marketing research company that uses innovative hybrid qualitative and quantitative research methodologies to get our clients answers.
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